Seng

This work presents a dynamic composition built from geometric forms and constructed typography, arranged along a diagonal axis. Letterforms are assembled from bold planes of red, blue, and green, creating a visual system that conveys structure and movement. Circular elements and a small heart motif introduce rhythm and contrast, while a photographic image of a truck anchors the composition in the practical realities of logistics and transport.

The design reflects an evolution of modernist principles toward a more expressive and communicative language. While rooted in the clarity and structure of Swiss Style, the work introduces color, play, and symbolic elements to enhance engagement. The diagonal orientation and modular construction suggest flow, coordination, and infrastructure—key themes in distribution—positioning the company as both organized and dynamic.