Nocera Umbra

This work reflects Ottinetti’s ability to translate brand identity into a bold and controlled visual language. The composition is structured around a stylized feline face, whose symmetrical form anchors the image while integrating the product directly into the figure. Through strong contour, saturated color, and graphic simplification, the design reduces the subject into a striking and memorable visual mark, emphasizing immediacy and recognition.

Situated within mid-century consumer advertising, the work reflects a broader shift toward symbolic and character-driven communication. The use of an anthropomorphic figure transforms the product into an engaging visual narrative, balancing illustration and brand identity. The piece aligns with the evolving language of European graphic design, where distinctive imagery and visual economy became central to building recognizable commercial brands.