Hellochic (Bird Mark)

This work presents a geometric bird mark paired with a stylized logotype, executed in black ink on white paper board. The figure is constructed from angular, interlocking forms, with parallel linear elements defining the wing and body. The composition relies entirely on contrast and structure, eliminating all extraneous detail to achieve clarity and precision. Typography is integrated seamlessly, reinforcing the unity of image and identity.

Rooted in the principles of Swiss / International Typographic Style, the design emphasizes reduction, legibility, and reproducibility. The bird is both symbolic and structural—recognizable yet abstract—conveying movement and control through disciplined geometry. The stark black-and-white execution underscores the work’s timeless quality, positioning it as a refined example of modernist identity design.