Bagno di Sole

This poster reflects Ottinetti’s ability to translate postwar consumer optimism into a bold, simplified visual language. The stylized female figure—both playful and graphic—anchors the composition, while the enlarged product asserts the centrality of brand in emerging modern advertising.

Positioned at the intersection of Italian design and international commercial culture, the work references the French brand Bain de Soleil (Antoine, Paris). Its flat color, strong contour, and symbolic imagery align with mid-century European graphic trends, balancing illustration and brand communication with clarity and impact.